Nancy Tyagi: UP Girl Who Stitched Her Way to Cannes

Uttar Pradesh’s self-taught fashion designer, Nancy Tyagi, rose to fame with extraordinary creativity and dedication. 

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She began her journey with minimal resources, creating handcrafted, red-carpet-worthy outfits that captured global attention. 

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Her journey from sewing awe-inspiring outfits in a small room to dazzling international audiences with her designs is truly inspiring. 

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Nancy Tyagi embodies passion, resilience, and the limitless power of dreams in the world of fashion. 

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Let’s take a closer look at her journey from humble beginnings in UP’s small town to stunning the Cannes Festival 2024 red carpet.

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Who is Nancy Tyagi?

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Nancy Tyagi hails from Banwar village in the Baghpat district of Uttar Pradesh. Her mother, Maya Tyagi, and father, Gajendra Singh, are her biggest cheerleaders. She has a younger brother, Manu Tyagi. 

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Nancy completed her schooling at a local school in the Baghpat district, UP. She was a top-performing student and had aspirations of becoming a civil servant. 

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After completing her education, she moved to Delhi to prepare for the UPSC examination. However, destiny had other plans for her. Soon after she relocated to Delhi for exam prep, the COVID-19 lockdown happened.

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The lockdown gave her the opportunity to explore her creative side, and she began designing outfits from scratch. 

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Nancy taught herself to stitch fashionable outfits and gave them her creative touch, which caught the internet’s attention.

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Nancy Tyagi’s Rise to Fame

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Nancy quickly became an internet sensation with the “Outfits from Scratch” series, showcasing her creativity in designing and stitching. 

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She also recreated several Bollywood actresses’ outfits, which further gained popularity, boosting her Instagram following.

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Aside from the popularity, Nancy also garnered immense respect and appreciation from her audience and several celebrities. 

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While speaking of her growing popularity and the love she has received, Nancy reflected on her journey. She said, 

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"It was something that just came naturally to me.

I started creating fashion content online, and it felt like a natural progression. But when I showed the behind-the-scenes of making the outfits, it resonated with so many people. That's when I realised I had found my niche."

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Currently, Nancy Tyagi’s Instagram following stands at 3 million, which is a testament to her hard work and talent.

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She has worked with some major brands like Myntra fwd, Sugar, and CaratLane. However, the biggest turning point in her career was getting invited to the 77th Cannes Film Festival in 2024.

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77th Cannes Film Festival

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Nancy Tyagi wasn’t just a guest at the 2024 Cannes Film Festival; she also designed her outfits. 

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The gorgeous pink gown weighed about 20 kg and took her nearly a month to design and bring to life. 

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She spoke about the design process and expressed her gratitude on Instagram. The caption reads as follows:

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“Stepping onto the red carpet at the 77th Cannes Film Festival as a debutant feels surreal. I poured my heart and soul into creating this pink gown, which took 30 days, 1000 meters of fabric, and weighs over 20 kg. 

The journey has been intense, but every moment was worth it. This is a dream come true, and I hope my creation dazzles you as much as your support has inspired me. Thank you from the bottom of my heart!”

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Her Cannes debut truly proved to be a blessing. It gained her fame and opened new doors for her career growth and collaborations. 

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Speaking of her experience at the Cannes Film Festival, Nancy said,

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"Attending Cannes had a massive impact on my career. The exposure helped my content reach a wider audience, and more people began recognising my work." 

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Notable Achievements

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It is no surprise that Nancy Tyagi has won hearts with her stunning gowns and dresses. However, that’s not all! 

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She has also received public recognition and awards for her hard work and dedication. Here are some of the accolades she has received: 

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• Disruptor of the Year at the National Creators Award 2024
• Favourite Fashion Heritage Icon of the Year at the National Creators Award 2024
• Femina’s Creators for Good 2024
• Forbes’ Top Digital Influencer 2024
• Grazia Cool List 2024
• Next-Gen Trendsetter of the Year at ELLE Beauty Awards 2024

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Nancy Tyagi’s Earnings & Sources of Income

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According to online reports, Nancy Tyagi’s net worth is estimated to be ₹52 lakh based on her online popularity and brand collaborations.

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She also earns significant income through YouTube revenues, brand partnerships, and paid Instagram promotions.

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Her annual income roughly falls between ₹4 crore and ₹6 crore, depending on the brands and projects that she works with.

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