Varalakshmi 2025: Date, Significance, Muhurat, Etc.

Varalakshmi Festival Significance

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Varalakshmi or Varamahalakshmi puja is celebrated primarily in South India by married women on the Friday before the full moon (poornima) during the Hindu month of Shravana.

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It is celebrated to honour Lakshmi, the goddess of wealth and prosperity. Varalakshmi is the manifestation of Goddess Lakshmi, who grants boons (varam). 

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South Indian women celebrate Varalakshmi Vratam to please the goddess of prosperity and seek blessings for their own health and longevity as well as that of their husbands.

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Varamahalakshmi festival is quite popular in South Indian states like Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu. 

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It is one of the most auspicious days to worship Goddess Lakshmi and seek her blessings. Both men and women are supposed to observe the fast during this period. However, mainly women participate in the ceremony in South Indian cities.

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Check out the list of auspicious days to buy gold in 2025.

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Varalakshmi Date & Puja Timings 2025

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Varalakshmi Vratam is observed by men and women in India to seek Goddess Lakshmi’s blessings. 

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Here are all the auspicious puja timings or puja tithis, to celebrate the festival.

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Varamahalakshmi Ceremony

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In India, the Varalakshmi ceremony is celebrated with great fervour. Women worship Goddess Lakshmi and offer fruits, flowers, sweets, gold jewellery, and a sari to showcase their devotion. 

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A kalasha is placed in front of Goddess Lakshmi’s idol, and a rangoli is made in the puja room. The kalasha is decorated with chandan (sandalwood), flowers, and mango leaves. 

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Auspicious items such as betel leaves, rice, turmeric sticks, bananas, and Mahalaxmi coins are placed inside the kalasha. 

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The ceremony begins with chanting shlokas and performing aarti before Goddess Lakshmi. Women tie yellow threads on their wrists and exchange sweets and gifts. 

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Benefits of Varalakshmi Vratam

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The Varalakshmi puja is said to bring prosperity and good health to those who partake in the ceremony. There are several other benefits of performing the Varalakshmi vratam, such as:

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• Dhana (monetary benefits)
• Santhanam (healthy offspring)
• Sampathi (wealth and prosperity)
• Dhanyam (abundance of food)
• Arrokyam (good health)
• Deerka Sumangali Bakkyam (husband’s long life)
• Gaja Lakshmi (free of debt)
• Veeram (strength and courage)

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Celebrate Varalakshmi with Jar

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The Jar app offers a simple and hassle-free savings option with digital gold savings. You can save any amount of money in digital gold with the Jar app. 

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The app offers quick and easy withdrawals to your bank account. You can also use your gold savings to purchase gold items on the app, like shubh coins and gold jewellery.